Senior Media Planner Central Europe

SMP/19

For our Client,one of the world’s largest media group we are looking for

Senior Media Planner Central Europe

Warsaw

This role is responsible for overseeing communication of channels’ strategy through different media – mainly owned on air inventory and marketing mix considering markets in CE region.

Key responsibilities:

Creates complex communication

  • strategy for available media (primarily owned linear) – development and management of media plans, overseeing media campaigns.
  • Overseeing media plans and suggests campaign models and executions. Defining objectives and KPIs.
  • Working closely with Programming and Marketing/On-air teams to ensure priorities of each department are coherent and aligned on the same time-line.
  • Working with Schedulers to supervise delivery of on-air campaigns and suggest adjustments when needed.
  • Delivering post-campaign evaluations.
  • Providing recommendations for Media Agencies to develop media strategies based on business objectives.
  • Conducts deep analysis and evaluation of promotional campaigns, prepare benchmarks and recommendations for the future.
  • Prepares and shares with wider stakeholders group own researches and benchmarks in order to seek efficiency and effectiveness of available promotional resources.
  • Help identify additional communication opportunities and shares best practice among all CE regions and between departments.

Requirements:

  • Minimum of 2 years’ experience in broadcast media planning
  • Knowledge of TV measurement software (e.g Techedge, Arianna, K2)
  • Numerical accuracy & ability to interpret complicated research data
  • Thorough understandingof TV environment
  • High level of diplomacy and effectiveness in working with different organizational levels
  • Ability to work under pressure to tight deadlines 

We offer:

  • Employment contract
  • Challenging work in an international, dynamically growing company
  • Work in an office located in the centre of Warsaw
  • Friendly and inspiring working atmosphere

If you are interested -please send your application - pw@go-up.pl We kindly inform you that we will contact only chosen candidates.

We kindly ask you to include in the Curriculum Vitae the following passage: “I hereby give consent for my personal data included in my application to be processed for the purposes of the recruitment process under the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation)”.

 

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